Marketing is how we introduce ourselves to more people. Successful marketing will mean that more people will think of Cantilever when they think of web design studios – whether they are a job-seeker or a potential client.

Our marketing strategy is to produce content that gives our Ideal Customer genuine value and demonstrates our expertise, so they know us as experts and come to us when they need help.

The Marketing Director has overall accountability for our marketing, while the Marketing Manager is the person responsible for making the posts and executing our strategic vision.

🏅 Principles of Marketing at Cantilever

Hospitality: We are “The Digital Hospitality People.” We are all about service, and that should come through in all of our materials and how we interact with our community.
Value: Our content is for the audience to gain something, not for us to talk about ourselves.
Consistency: We produce content regularly and should be a predictable and dependable voice for our followers.
Interactivity: We love to socialize and meet new people. When people interact with our content, we are friendly and welcoming.
Transparency: Our marketing is not about bragging, though we are clear about our wins. We are humble and open about our mistakes. We are human and honest.
Conversion Focus: We do marketing because we get outcomes (new business leads and job applicants). We define success by the outcomes we get, not our feelings about the work.

Guides

Brand Voice

Client Publicity Policy

Marketing Content Strategy

Concepts

Resources

Cantilever Awards

Cantilever Media Appearances

Cantilever Events