Our voice is expert but also upbeat and quirky. We know what we are talking about, but we don't take ourselves too seriously.
Links should always be separated from the main post body:
Hashtags that are not inline should appear in a block after the main body of the post:
All quotes should be typographer’s quotes. @Ty Fujimura will notice and whine annoyingly at you if you forget.
Emoji help our posts stand out and fit nicely with our brand since they are friendly and playful. Although emoji should only be used when they fit in well with the post, and never too many of them. With 2-3 sentences, for example, only around 2-3 emoji should be used. Don’t overdo it.
Good examples:
We want our Call to Actions to be engaging and personal. We want to drive traffic to our website and guide potential clients to checking out our work. If we make a post with the CTA of "We just did X project...Click the link to learn more:". Not only is nobody going to click, but it looks like we don't care because we aren't even excited about our own work.