If we have a meaningful conversation with a decision-maker about an engagement, that person becomes a Lead. A Lead is someone who has the ability to agree to that engagement.

Many Leads come from our existing network, which is grown and maintained by Marketing. Some leads come to us fresh via the web (such as our Clutch Profile) or via a referral.

Typically a Lead will come to us with a problem: a specific reason that they are starting the conversation. During the business development

New client relationships always start with either a New Build or a Tune-Up.