Business Development is our practice for bringing in new Clients. Strategists also drive new revenue via existing clients, but we look at Business Development as a separate practice.
We combine both Marketing and Sales into this one discipline because we see it as a continuum of activity that culminates in a new relationship. We want to engage with any organization for whom we can generate mutual value. We don’t “pitch” and we don’t focus on our side. We try to find organizations with whom we can create genuine, lasting value, together.