Defining personas for Cantilever

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In Cantilever, personas are a social media expert's secret weapon. Crafting content and engagement strategies tailored to specific user segments boosts engagement and conversions. By aligning analytics insights with these personas, social media efforts become dynamic and adaptive, ensuring a user-centric approach for Cantilever's online success.

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Persona 1: The Tech-Savvy Innovator - Alex (CEO)

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Persona 2: The Visionary Entrepreneur - Emma

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Persona 3: The Strategic Marketer - Oliver (Marketing Manager)

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Persona 4: The Education & Communications Teams: Marketing & Communications Department - Alexis (Director of Communications)

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Persona 5: IT professionals - Morgan (Chief Information Officer)

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Persona 6. The Impact-Driven - Taylor (Non-profit Leader)