We always quote our services based on value and typical pricing. If a client has exceptional circumstances or we want to do them a favor, we may offer a discount on that fee. We always try to show the “Sticker” price so everyone is clear on the value of what is being delivered, even if we are providing a discount.
The Strategist has the authority to set prices and apply discounts at their discretion.
For Friends & Family clients we typically provide a 25% discount. Compute the fees as normal and then deduct the discount as an overall invoice or line-item discount.
If we make a significant mistake and offer free work to the client, we should quote it as normal, but with a 100% discount. This ensures that our normal workflow is respected and the client can see the value we are offering for free.
If one Client has more than one site on Core Coverage, we offer a 10% discount on each Core Coverage fee.