To help Cantilever clients fulfill their missions by designing digital technology to meet the needs of their users.
Definition of Success 📈
- Successfully solve client problems based on the client’s own metrics/definitions of success
- Deliver complete work within self-agreed due dates at least 90% of the time
- Consistently deliver high-quality work within self-provided estimates at least 90% of the time
Key Responsibilities 💪
- Takes clarified design tasks and creates high-quality, user-centric design solutions that solve the client’s needs
- Helps clarify upcoming work and helps strategists shape solutions
- Conducts research and analysis to understand the real-world factors that should influence design work
- Coordinates with developers to ensure that our final sites are top quality
Key Skills 🤹🏽
|Skill||Level 1||Level 2||Level 3||Level 4||Level 5|
Can implement styles from an existing design system to make a new page.
Can contribute basic new components and styles to a design system.
Can create a simple design system by themselves, and can contribute complex, multi-variable components to existing systems
Can independently create and maintain a design system of moderate complexity which is easily scalable and has a 1 to 1 relationship with a code base.
Can independently create and maintain a large design system, document it, and publish it publicly. Is known in the industry as an expert on design systems.
Knows how to implement simple components, shared colors, and typographic styles. Keeps layers neat and contained.
Can create nuanced components with a variety of states. Finished design is fully optimized, with no one-off unaffiliated styles.
Can implement deeply nested components to create flexible, powerful systems with a document. Can teach Figma to new users.
Deep understanding of all the built-in features of Figma (components, styling, prototyping, external plugins).
Writes Figma plugins to create bespoke functionality. Publishes Figma work to the public and is known as an expert on Figma techniques.
Understands the basic rules of visual design: hierarchy, balance, alignment, order, etc. Can differentiate different typeface styles and what they are best for.
Has a mental library of design principles informed by successful designs from history. Understands the progression of typography through the years and how web and print typography differ.
Knows when to "break the rules" to create dynamic style. Is up to date with the latest design thinking across multiple disciplines.
Has their own trademark style based on a strong understanding of historical design principles and current trends. Publishes work publicly, promoting the company.
Has a style that influences other designers. Their work is cited as inspiration in the design community. Speaks and writes about design thinking and trends for the Cantilever audience.
Can create a set of wireframes for a simple website in both mobile and desktop. Can read and understand user research to tailor solutions to specific audiences.
Can present wireframes effectively to a client. Can build a clean, consistent set of wireframes for a complex website. Can analyze business needs to understand user journeys and create psychographics. Comfortable running user testing and analyzing sites in relation to competitors.
Can create powerful, flexible wireframes to show both website structure and nuanced UI patterns (such as scroll-triggered effects and animations). Is imaginative in the UX process to think of new UI paradigms that are uncommon and differentiate our work.
Performs user research and discovery projects as the background for design work. Can create a content model for a medium-sized site and match it to wireframes.
Can handle the most intensive, research-driven UX projects independently. Inspires others to create more advanced, innovative UX work. Creates and publicizes new UX methodologies (ex. UX Kits).
Can visually show different states of a component through multiple artboards / storyboarding.
Is comfortable creating a finished site design from approved wireframes, resolving the nuances of the UI in a consistent and on-brand way.
Creates best-practices UI that is intuitive for users. Can create a common style across all UI in an interface. Knows the basics of how UI will translate into code and pitfalls to avoid.
Creates imaginative, on-brand ways to address common UI challenges. Publishes work on behalf of the company. Can create animated prototypes and interactive demos.
Can handle the most complex UI challenges elegantly with on-brand design, for any product or website. Is known as a top UI designer worldwide.
Can create logo concepts that are unique, balanced and clearly convey the brand. Can provide strong feedback on visual identity work.
Can work with a client to design an on-brand, production-ready logo for them.
Can create a larger visual identity for a client including ancillary materials alongside the core brand. Branding work is imaginative and thorough.
Can creative direct a large branding project, integrating user analysis, client input, competitive research, and strategic thinking.
Can handle a massive branding project with global scale, successfully integrating input from many complicated stakeholder relationships.
Reliably communicates with team leads around project status and deliverables.
Comfortable speaking directly to clients to learn about their vision and desired direction, and to demo completed work.
Can participate in client discovery or sales meetings and clearly communicate vision and intent when presenting to clients.
Can lead important client meetings as our point person. Can create presentations to inspire and direct our clients/prospects.
Can present the work of themselves and others successfully. Can write exceptional brand guides. Speaks and writes publicly about design on behalf of the company.
Understands the basics of how web technologies work to render design to the screen
Has a basic understanding of HTML/CSS and knows how tags and styling work.
Has experience writing HTML and CSS and can articulate to developers how a component might be built.
Has written production-grade HTML/CSS/JS and can help developers plan and execute their work
Literally is a developer also 😆
Can work with a template or existing site to customize colors, typography and site content
Can create a medium-sized Webflow site from scratch, matching provided or own designs.
Can translate a visual design into a custom built Webflow site using components and shared styles
Can create more advanced Webflow sites using collections and e-commerce features.
Able to create new custom components that are accessible and re-usable between Webflow projects. Is known as a Webflow expert.