Strategy & Project Management

Strategy & Project Management

Part of our mission is to make it easier for clients to get the great creative work they need to drive their organization forward. Our project leaders are the people responsible for making sure they have a fantastic experience.

There are two leadership roles on each project: Strategist and Project Manager.

The Strategist is the “Directly Responsible Individual” who is in charge of the vision and planning of the project, while the PM is responsible for making sure the vision and plan is executed correctly. The two must work hand in hand to ensure success. On some projects, a single person can share both roles, but it should generally be split, to maximize efficiency.

Everyone involved in Cantilever projects should read and understand this section in full. Even as a designer, it is important to understand what to expect from your PMs, and how you would need to behave if you are ever in a Strategist/PM role.