Analytics Audit

Anticipated Duration (First Time)

2-4 hours

Anticipated Duration (Ongoing)

1 hour

The goal of an Analytics Audit is to discover any areas where the site is performing below par at its primary goals or where tracking may not be working correctly, and to identify possible fixes. Analytics audits should be both tactical (looking for data issues from the implementation of the code) and strategic (looking at the signals in the data and identifying how we may want to change the site accordingly).