To Convert: Following up with a Freelance Inquiry


This was a procedure but is more like a policy for the sales handbook. Migrating it there.


Very often we receive inquiries through out Cantilever website from freelancers looking to partner with us in the work we do. If you are managing the studio@cantilever email or Hubspot account you will need to know how to respond to these inquiries.

What you Need

  • Polite attitude
  • Knowledge of if we need the specific type of work being offered.


  • Open the email and read through the inquiry.
  • Review their portfolio and any PDF portfolio links they sent.
Pass their information along to the relevant Cantilever team member (likely Ty).

If their portfolio is good and looks to the caliber and style we do work with, pass on their email with the links included to Ty so that he can review their work.

Email them back.

If Ty liked their work, email them back and find a time to set up a call. If Ty thought it was not a good fit, email them back to let them know we don't need their services at this time.

Schedule a time for a zoom call.

Once they have told you times they are available to chat, set up a time to speak with them via zoom call. This is a great way for you to get to know them a little better and see if we can keep them in our list of freelancers for future projects.

During the zoom call, ask some questions to get to know them better.

Once you are in the zoom call, you'll want to ask them questions about their work. Here are some sample questions that are helpful incase you get stuck:

  • How long have you been working in this field? (will depend on their expertise)
  • What drew you to this kind of work?
  • What's your favorite project you've worked on?
  • What are some things you like to do outside of work?

Many times we receive inquiries from people outside of the US. You can feel free to ask them about the places they live to keep the conversation rather casual and relaxed as well.Make sure you thank them for their time and explain our intentions post-meeting. Sometimes we have some things just on the horizon that they may be good to work on, or sometimes we may not. Set expectations clearly so we are both on the same page.

Add their contact information to our freelance directory in Hubspot.

Once the call is finished, connect with Ty to review the conversation. If they are someone we feel we can work with you'll want to add them to our Hubspot contacts. Make sure you label them potential talent.