Can implement styles from an existing design system to make a new page.
Can contribute basic new components and styles to a design system.
Can create a simple design system by themselves, and can contribute complex, multi-variable components to existing systems
Can create and maintain a design system of any complexity which is easily scalable and has a 1 to 1 relationship with a code base.
Knows how to implement simple components, shared colors, and typographic styles. Keeps layers neat and contained.
Can create nuanced components with a variety of states. Finished design is fully optimized, with no one-off unaffiliated styles.
Can implement deeply nested components to create flexible, powerful systems with a document. Can teach Figma to new users.
Deep understanding of all the features of Figma (components, styling, prototyping, external plugins). Can create plugins within Figma to extend functionality.
Understands the basic rules of visual design: hierarchy, balance, alignment, order, etc. Can differentiate different typeface styles and what they are best for.
Has a mental library of design principles informed by successful designs from history. Understands the progression of typography through the years and how web and print typography differ.
Knows when to "break the rules" to create dynamic style. Is up to date with the latest design thinking across multiple disciplines.
Has a style that influences other designers. Their work is cited as inspiration in the design community. Non-Individual Contributors: Speaks and writes about design thinking and trends for the Cantilever audience.
Can create a set of wireframes for a simple website in both mobile and desktop.
Can present wireframes effectively to a client. Can build a clean, consistent set of wireframes for a complex website. Can analyze business needs to understand user journeys and create psychographics. Comfortable running user testing and analyzing sites in relation to competitors.
Can create powerful, flexible wireframes to show both website structure and nuanced UI patterns (such as scroll-triggered effects and animations). Is imaginative in the UX process to think of new UI paradigms that are uncommon and differentiate our work.
Own UX work is both precise and imaginative. Creates tools to make UX work faster. Non-Individual Contributors: Inspires others to create more advanced, innovative UX work. Creates and publicizes new UX methodologies (ex. UX Kits).
Can visually show different states of a component through multiple artboards / storyboarding.
Is comfortable creating a finished site design from approved wireframes, resolving the nuances of the UI in a consistent and on-brand way.
Creates best-practices UI that is intuitive for users. Can create a common style across all UI in an interface. Knows the basics of how UI will translate into code and pitfalls to avoid.
Creates imaginative new ways to address common UI challenges. Can prototype complex interactions and micro interactions within a tool like Framer.
Can create logo concepts that are unique, balanced and clearly convey the brand. Can provide strong feedback on visual identity work.
Can work with a client to design an on-brand, production-ready logo for them.
Can create a larger visual identity for a client including ancillary materials alongside the core brand. Branding work is imaginative and thorough.
Can handle a massive branding project with global scale, successfully integrating input from many complicated stakeholder relationships. Non-Individual Contributors: Can creative direct a large branding project
Team Lead (Non-ICs only)
Can participate actively in team discussions around project planning and can provide estimates for design tasks.
Can lead 1-2 other designers in a medium-sized project to accomplish a full design. Accepts ultimate responsibility for the results and timeliness of design work.
Can lead projects of any size as Artisan. Can clearly articulate design direction, managing and inspiring team members to create their best work which is up to our high standards.
Reliably communicates with team leads around project status and deliverables.
Comfortable speaking directly to clients to learn about their vision and desired direction.
Can participate in client discovery or sales meetings and clearly communicate vision and intent when presenting to clients.
Can lead important client meetings as our point person. Can create presentations to inspire and direct our clients/prospects. Non-Individual Contributors: Speaks and writes publicly about design on behalf of the company.
Front End Development
Understands the basics of how web technologies work to render design to the screen
Has a basic understanding of HTML/CSS and knows how tags and styling work.
Has experience writing HTML and CSS and can articulate to developers how a component might be built.
Can write production-level HTML/CSS/JS for any component that is created within the design.
Can work with a template to customize colors, typography and site content
Can translate a visual design into a custom built Webflow site using components and shared styles
Can create more advanced Webflow sites using collections and e-commerce features.
Able to create new custom components that are accessible and re-usable between Webflow projects.