Visual Design

Level 1
Understands the basic rules of visual design: hierarchy, balance, alignment, order, etc. Can differentiate different typeface styles and what they are best for.
Level 2
Has a mental library of design principles informed by successful designs from history. Understands the progression of typography through the years and how web and print typography differ.
Level 3
Knows when to "break the rules" to create dynamic style. Is up to date with the latest design thinking across multiple disciplines.
Level 4
Has their own trademark style based on a strong understanding of historical design principles and current trends. Publishes work publicly, promoting the company.
Level 5
Has a style that influences other designers. Their work is cited as inspiration in the design community. Speaks and writes about design thinking and trends for the Cantilever audience.