Can create a set of wireframes for a simple website in both mobile and desktop. Can read and understand user research to tailor solutions to specific audiences.
Can present wireframes effectively to a client. Can build a clean, consistent set of wireframes for a complex website. Can analyze business needs to understand user journeys and create psychographics. Comfortable running user testing and analyzing sites in relation to competitors.
Can create powerful, flexible wireframes to show both website structure and nuanced UI patterns (such as scroll-triggered effects and animations). Is imaginative in the UX process to think of new UI paradigms that are uncommon and differentiate our work.
Performs user research and discovery projects as the background for design work. Can create a content model for a medium-sized site and match it to wireframes.
Can handle the most intensive, research-driven UX projects independently. Inspires others to create more advanced, innovative UX work. Creates and publicizes new UX methodologies (ex. UX Kits).