UI

Can visually show different states of a component through multiple artboards / storyboarding.

Is comfortable creating a finished site design from approved wireframes, resolving the nuances of the UI in a consistent and on-brand way.

Creates best-practices UI that is intuitive for users. Can create a common style across all UI in an interface. Knows the basics of how UI will translate into code and pitfalls to avoid.

Creates imaginative, on-brand ways to address common UI challenges. Publishes work on behalf of the company. Can create animated prototypes and interactive demos.

Can handle the most complex UI challenges elegantly with on-brand design, for any product or website. Is known as a top UI designer worldwide.