Thought Leadership

Level 1

Tells friends and family about the company and what makes us special

Level 2

Posts on social media, forums, etc. discussing company projects and accomplishments. Attends meetups and events to grow skills and meet people on behalf of the company.

Level 3

Creates blog posts and articles on behalf of the company, demonstrating their area of expertise and helping others.

Level 4

Speaks at conferences or meetups on behalf of the company. Creates complex content that successfully reaches larger audiences

Level 5

Is known as an expert in their field. Is a visible public evangelist for the company.