Level 1

Can create logo concepts that are unique, balanced and clearly convey the brand. Can provide strong feedback on visual identity work.

Level 2

Can work with a client to design an on-brand, production-ready logo for them.

Level 3

Can create a larger visual identity for a client including ancillary materials alongside the core brand. Branding work is imaginative and thorough.

Level 4

Can creative direct a large branding project, integrating user analysis, client input, competitive research, and strategic thinking.

Level 5

Can handle a massive branding project with global scale, successfully integrating input from many complicated stakeholder relationships.