Level 1
Can create logo concepts that are unique, balanced and clearly convey the brand. Can provide strong feedback on visual identity work.
Level 2
Can work with a client to design an on-brand, production-ready logo for them.
Level 3
Can create a larger visual identity for a client including ancillary materials alongside the core brand. Branding work is imaginative and thorough.
Level 4
Can creative direct a large branding project, integrating user analysis, client input, competitive research, and strategic thinking.
Level 5
Can handle a massive branding project with global scale, successfully integrating input from many complicated stakeholder relationships.