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Mission, Vision, and Values

Mission

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What is Cantilever trying to achieve?

We believe in “Digital Hospitality” – the idea that websites are spaces visitors inhabit, not billboards they see from a distance. We empathize with each and every visitor and care about every detail of their experience.

We believe the web should be helpful, empathetic, accommodating, and safe. We believe that access to information is a human right.

Our mission is to harness the power of Digital Hospitality to create powerful change for our clients, our website guests, and the world.

Vision

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What will it look like when we are done?

Cantilever will use 🏠Digital Hospitality to deliver results to our clients, create opportunity for our employees, and make the world a better place. We will show the world that 🏠Digital Hospitality is the most effective, humane, and sustainable method for creating websites.

Company Values

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What principles guide us in our pursuit of this mission?

Heart of Service

Trust & Independence

Relentless Passion for Improvement

Profits Create Potential

Social Values

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What are the things we care about in life that affect how we run our business?

Our four social values are Sustainability, Health, Equity, and Delight (SHED for short).

We embody these values through:

  • How we design and build our websites
    • Ex. When we make a website accessible, it makes the world more equitable and healthy. When we code for performance, it makes the world more sustainable (saving electricity) and equitable (allowing people in countries with poor infrastructure to access the content).
  • How we conduct our business
    • Ex. We are a remote company that attempts to emit as little CO2 as possible.
  • Who we work with
    • We are happy to work with anyone who is not opposed to our values, but notice and reach out to firms that share our values to try and build relationships.