Imagine that a customer walked in to an office or place of business. The business would greet them and welcome them in, right? But we’ve all experienced websites that turned us away. We want to welcome them in instead.
Websites are spaces that users enter, not billboards they see from a distance. We empathize with them and obsess over every detail of their experience. We build our sites to change and grow over time, because not only will technology change, but the market will too.