Content triggers

We should generate new posts – with as much inherent value as possible – when the following things happen:

  • New Project
  • New Team Member
  • 1-year, 5-year, 10-year, and 20-year Cantileversaries
  • Birthdays
  • New blog post/video

If the posts you come up with are visual, put them on all channels. If they are mostly text-based, keep them restricted to Linkedin/Twitter/Facebook.

We don’t need to wait for a trigger in order to post about projects or our people. They are just a good time to do it. When our calendar is light, it’s a good time to use non-triggered content, like showcasing old but beautiful projects, or fun code challenges we’ve solved in the past.