ChatGPT is the most flexible AI tool around. It has infinite uses. Like many companies we are still figuring out where and how it fits into our workflow, but right now everyone in the company is encouraged to use it as much as possible to be efficient and effective!
Just remember that you are still responsible for the final output. AI tools rarely create good final drafts of content. Human intervention is always required.
We have a ChatGPT team account which contains our team-wide custom GPTs for various purposes.