Design Expertise

Level 1

Has the ability to quickly understand design concepts and could brainstorm ideas. Could act as a designer if necessary.

Level 2
Level 3
Level 4
Level 5

Is able to define a creative vision and shape the stories that convey the message of that strategy. Is able to give design / branding direction to ensure the correct execution of the creative vision. Can confidently present design work alone. Knows how to create compelling presentations and can document the thinking behind the vision.

Creative Director